1990 Upper Deck Reggie Jackson
A 1990 Upper Deck High Series pack could hold Reggie Jackson’s real autograph on his #9 Baseball Heroes checklist, hand-numbered to 2,500. Upper Deck called the promotion “Find the Reggie.” The hunt helped launch the modern chase-card era, when a rare card became a reason to open one more pack. Follow the story, find numbered copies and explore their sale history.
See both sides and the identifying details
Photograph source: PSA
Includes reports from Find the Heroes’ Find the Reggie tracker captured September 26, 2026, and additional dated source reports. How we count
Why collectors still chase the Reggie
I was about fifteen when I bought two Upper Deck packs for about $1.00 each at a card show in a Brooklyn church one Sunday morning in 1990. One held the Reggie. I still have it, and finding it felt like discovering a golden ticket.
That was the thrill of “Find the Reggie.” A High Series pack might hold the familiar, unsigned Baseball Heroes checklist. Hidden among them were copies with his real autograph and a handwritten number. You couldn’t tell which pack would be the one.
Upper Deck followed with Nolan Ryan and Hank Aaron Heroes autographs in 1991. Score offered a Mickey Mantle autograph chase, while Donruss put numbered Elite inserts in packs. Signed cards had existed before the Reggie, but this hunt helped make the rare surprise inside a pack a familiar part of collecting.
That experience is why I wanted a place for this card’s history and the stories behind the numbered copies collectors have found. If you have one, I’d love to hear how it reached you.
Read the history